Brands & Advertising
Mamador stakes N25m in National Consumer Promo
Mamador, foremost cooking oil brand from PZ Wilmar has launched national consumer promotion, tagged ‘Mamador Kitchen Makeover’ to reward loyal consumers across the country.
Consumers have the opportunity to win 3 Kitchen Makeovers and other great kitchen appliances as well as airtime worth over N25m till June 30, this year, the promo period. The Mamador Kitchen Makeover promo is the second national consumer promo by the brand. In 2015, three brand new cars, millions of cash prizes and airtime worth millions were given away to lucky consumers across the nation, in the Mamador ‘Cook and Cruise Promo’.
This year however, the brand has decided to focus on enhancing the cooking experience of its consumers. While there will be loads of prizes such as, Chest freezers, Double door refrigerators, Cookers, deep fryers among others, three consumers will win a complete kitchen makeover during the promo. A winner will decide the place he/she wants the kitchen makeover.
Speaking to newsmen, Category Marketing Manager, Chioma Mbanugo said that Mamador is a health conscious brand that focuses on heart health and as such seeks to provide its consumers with the highest quality. “We believe that consumers should enjoy their meals without any worries, the heart is essential to us as humans and we can also agree that our kitchen and its utensils play an important role in ensuring healthy living. So what better way to reward our loyal consumers than to further enhance their cooking experience and encourage them to make more healthy and tasty meals” she said.
To enter into the Mamador Kitchen Makeover promo, consumers are required to buy the Mamador 2.5 litre or 3.5 litre cooking oil specially marked with promotion message/label, which includes a scratch panel and follow the instructions stated on the label. The consumers will accumulate Stars towards the Raffle draw some consumers will also win Instant Airtime. There will be monthly E-raffle draws where winners will emerge including the grand prize winners of the Kitchen Makeovers. The promotion is open to all consumers across the country and winners can redeem their prizes at designated locations closest them.
Sales Director, PZ Wilmar, Ipsit Chakrabarti also said at the unveil of the promo that PZ Wilmar through its premium brands such as Mamador, remains committed to providing great quality, healthy cooking oil for Nigerian families. “This promotion extends to all markets and stores across Nigeria, is also an extension of that commitment, we want to ensure that our consumers do not just enjoy healthy and tasty meals but they also enjoy the process of making them as well”. He said. Consumers are therefore encouraged to buy as many as possible to increase their chances of becoming winners in the Mamador Kitchen Makeover promo. Promotion ends on June 30, 2018.
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