Brands & Advertising

More marketers miss opportunity to boost brand effectiveness

by Daniel Obi

January 23, 2018 | 12:34 am
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Kantar Millward Brown has released a new study that examines the global state of multichannel advertising campaigns. It revealed that marketers miss huge opportunity to boost brand effectiveness by not getting their multichannel campaigns right. The study, AdReaction which looked at Art of Integration further reveals key learning to help marketers design integrated and customised…

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by Daniel Obi

January 23, 2018 | 12:34 am
  |     |     |   Start Conversation

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