Brands & Advertising
Nigerian agencies to participate in WPI Global Agency Summit in Paris
Media Seal, one of Nigeria’s foremost media specialist companies and its sister agency, Bytesize Limited, a foremost digital company in Nigeria providing end-to-end digital marketing services will be among over 60 agency partners in 45 countries of Worldwide Partners, Inc, (WPI) to participate in a global summit scheduled between September 17 and 19 in Paris, France.
The Summit is an avenue for independent advertising agencies from five continents to collaborate, inspire and discuss latest trends in the industry.
The Global Agency Summit is an opportunity for WPI’s partners from around the globe to gather and discuss trends, as well as other important topics impacting their network and the constantly-evolving advertising industry as a whole. It allows them to collaborate face-to-face, learn from and empower each other and innovate to help guide their clients into a new era of advertising.
According to John Harris, President and Chief Executive Officer of Worldwide Partners in a statement, “There is definitive trend in major brands turning to independent agencies, not just for project work, but for AOR roles as well.
“Holding-company agencies are not the sole purveyors of great talent, diversified and specialized capabilities, or even global collaboration. Independent agencies continue to build credibility and confidence with their clients, and the entrepreneurial spirit that permeates their cultures is extremely attractive to brands.”
Speaking on this development, Ayo Oluwatosin, GMD Rosabel said in the statement, ‘the consumer is living in a new media ecosystem. The demand of the future-ready client has also changed. To deliver the numbers appropriate talents and knowledge have to be deployed. This is what this summit is about and this is the leverage our clients would be benefiting.’
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