Automaker names Yaya Toure brand ambassador
Nissan is proud to announce Yaya Touré, three-time African footballer of the year and UEFA Champions League winner, as its newest global ambassador.
Against this background, the Manchester City and Ivory Coast midfielder has agreed to a deal which will see him work alongside Nissan’s global UEFA Champions League and Orange Africa Cup of Nations 2015 partnerships.
Touré joins Nissan’s star-studded team of UEFA champions league ambassadors, which includes the recently announced Andrés Iniesta, Barcelona and Spain midfielder, and PSG and Thiago Silva, Brazil defender.
The champions League ambassadors will work with the Company as part of the engineers of excitement program, which aims to enhance the experience of football fans through a range of activities including the exclusive Goal of the Week competition. Touré will also star in a series of new television and print advertisements for the UEFA Champions League due to premiere in February 2015.
Toure said, “I’m proud to be partnering with Nissan across its UEFA Champions League and Orange Africa Cup of Nations 2015 sponsorships. I have been fortunate enough to win lots of trophies in my career, but the Orange Africa Cup of Nations has always been my target as an African, so I am really looking forward to it and to working with Nissan to help bring the excitement around both of these fantastic tournaments to fans around Africa and the rest of the world.”
As the face of Nissan’s advertising campaign in Africa, Touré will play a key role around Nissan’s Orange Africa Cup of Nations 2015 sponsorship, further connecting football fans with the brand and helping increase excitement around its innovative range of products.
On his reaction Roel de-Vries, Nissan’s corporate vice president, global head of marketing, communications and brand said, “Nissan is delighted that Yaya Touré has joined our team as a global ambassador.”
He stated that “As one of the greatest midfielders of his generation, Yaya Touré is the perfect ambassador for our brand as he possesses great all round skills combining pace, power and high technical ability – features Nissan incorporates into its vehicles.”
As well as being named African Footballer of the Year on three occasions, Touré has also won the UEFA Champions League with Barcelona and five league titles across four countries including England and Spain. With over 80 caps for Ivory Coast, Touré was recently named captain of the national team and will lead his country in qualification to reach his sixth Orange Africa Cup of Nations 2015 in January.
Takashi Hata, senior vice president, Africa, Middle East and India – Nissan added, “As a three-time African Footballer of the Year, Yaya Touré is an icon to millions of people across the continent.
As Nissan looks to further increase its market presence in the region, our partnership with Yaya Touré will help bring Nissan closer to the fans around Africa’s biggest football tournament and further strengthen our brand in a region to which we have been committed for over four decades.”
Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a four season deal that will cover the period 2014/2015 to 2017/2018. Nissan is the official global automotive supplier to the Orange Africa Cup of Nations 2015. The tournament is now in its 30th year and kicks off in Equatorial Guinea next year.
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