Toyota beat rivals at Marketing Edge Awards
Toyota (Nigeria) Limited, sole manufacturers’ representatives of the Toyota brand in Nigeria has been recognised as the ‘Outstanding-Auto-Brand Of-The-Year-Award at the just concluded Marketing Edge Awards held at the Federal Palace Hotel, Victoria Island, Lagos.
To emerge the winner, the brand beat keen competitors in the following criteria such as durability, elegance/comfortability, fuel economy, aesthetics, and variety (of models).
Other yardstick upon which Toyota was adjudged as the customers most preferred brand is in the areas of distribution network and availability, perceived Nigerian-ness, customer experience in after sales, ease of maintenance/driving pleasure and customer loyalty.
The award further strengthens the Japanese nameplate as the number one player in the automobile market in Nigeria, consistently maintaining the position for over ten years.
This enviable height is attained only by the unrelenting commitment of the management and staff, to continuously better set standards for customer satisfaction and after sales service delivery.
Company sources inside Toyota Nigeria Limited stated that the award further testifies to the superior quality of the brand and justifies the several awards the brand cart home annually at other award/recognition ceremonies.
Reacting on the award during a telephone chat, Bukunola Ogunusi, Manager, Public Relations, Toyota Nigeria Limited, said; ‘’This is a well-deserved award coming at a time like this. Even in the midst of a recession, we at have tried to maintain the superior quality that is synonymous with the brand’’.
The formidable after-sales delivery of TNL is hinged on our thorough bred technicians that receive trainings both internationally and locally to remain relevant, competent and outstanding in the ever-evolving world of technology’.
For John Ajayi, Publisher/CEO, Marketing Edge, ‘’The Award of ‘Outstanding Auto Brand Of the Decade’ to Toyota was in recognition of the commitment and dogged pursuit of the brand’s vision and mission over the decades in the Nigerian auto market’’.
Over the decades, Toyota has consistently delivered on its brand value and essence, endearing itself to a broad spectrum of target audiences across all market segments and demographics. It has become an enigmatic auto brand in the country.
Toyota’s pledge is to continuously better their products and services through innovative products; thereby cultivating a lifetime relationship with customers and enlisting their trust in the brand.
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