Governments efforts to deepen financial inclusion in Nigeria has received a boost with the launch of a mobile insurance solution by Equity Assurance Plc, a member of SUNU Group, a leading Insurance Group operating in 14 countries in Africa.
The innovative mobile (USSD) Insurance solution is a simple, ‘first of its kind’ self-service solution which enables car owners / users to purchase authentic 3rd party Auto Insurance with the use of their mobile phones in less than 5minutes.
Abba Kyari Bukar, chairman, chairman of the Company speaking at the launch in Lagos said Equity mobile insurance solution is not just innovative for the sake of it, it is designed to address existential challenges that have faced insurance customers in Nigeria over the past 100years.
“It is a simple, first-of-its kind, self-service solution which enables car owners to purchase authentic 3rd party Auto Insurance with the use of their mobile phones in less than 5minutes”.
Kyari Bukar further stated “We are well aware of the Government’s drive towards achieving financial inclusion across the country. The Equity Mobile Insurance solution is designed to further this objective as it is available to everyone, regardless of their GSM network, type of phone or whether or not they have access to the internet.”
According to him, the company’s decision to develop this ground-breaking mobile insurance solution is aimed at ensuring excellent customer experience at all times and affordable cost. It guarantees customer convenience, easy & secure access, real-time interaction and speedy service. Furthermore, it serves as a platform for customer engagement, claims payment and other after-purchase services.
Moruf Apampa, managing director of the Company said that the application will be available to all customers, regardless of their GSM network or type of phone they use, whether they have internet access or not, effective8th December 2017. Furthermore, Demo& animated illustrations can be viewed by prospective customers and general public on the firm’s website in order to better understand how to purchase/use the product as well as its different service features and functionalities.
In response to a question regarding the Company’s decision to go the digital route, Apampa, who took over the reins of Equity Assurance in December 2016, went on further to explain the firm’s strategic decision to deploy low-cost digital/mobile technologies as a means to overcoming longstanding industry challenges while effective and affordable insurance solutions to Nigerians, regardless of their location or economic/social status.
He further shared that, “The firm has witnessed a surge in purchase ofits insurance products since testing the application with a few selected customers, garnering a lot of very positive feedback from the customers and organizations that are looking to partner. I can confidently say that Equity Assurance Plc
Moruf Apampa, who until last year was at AIICO Insurance as General Manager – a role he played successfully with exemplary leadership and proficiency – has deep understanding of consumer behavior and the power of digital technologies. He has garnered over 24years experience in the Insurance industry. Since joining the Equity Assurance family in 2016, the firm has recorded significant wins in product innovations, customer satisfaction, growth &value creation.