Arts

World Music Day: MTN Music+ celebrates milestones

by CHUKS OLUIGBO

June 23, 2018 | 10:49 pm
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Duke Orsino, in William Shakespeare’s Twelfth Night, said“If music be the food of love, play on / Give me excess of it.”

As music continues to bring the world closer, it is no surprise that a day has been set aside by music lovers worldwide to celebrate its existence. The World Music Day, also referred to as ‘Fete de la Musique’ after a music festival that began in France in 1982, is celebrated annually on June 21.

To commemorate this year’s edition, MTN Music+ joined other brands in over 120 countries across the globe to celebrate this unique event.

It is no secret that MTN is the main catalyst is propelling African music to the global arena with its MTN Project Fame – more than N1 billion was invested in talent discovery and development through this platform, which ran for nine seasons (the show gave us pop idols like Iyanya, Chidinma & Praiz) and also the MTN caller ring back tunes (which made it Africa’s groundbreaking digital music service).

In joining the rest of the world to celebrate, MTN Music+ maintains its stance in changing the face of Africa’s music industry; by pioneering the transformation of the industry from a production-led industry to a distribution-led industry.

Speaking on how MTN Music+ continues to sustain its position as the undisputed king of digital music streaming in Africa, Richard Iweanoge, GM, Brands and Communication, MTN, stated that MTN Music+ had from the beginning always made its mark as the largest digital music distribution platform in Africa.

“In 2014 alone, MTN generated over N5 billion for the music industry through the monetization of Caller Ring Back Tunes utilizing local musical content,” Iweanoge said.

He added that MTN Music+’s commemoration of World Music Day “further reiterates the platform’s celebration of music”.

“What is World Music Day without the biggest music streaming platform in Africa celebrating it? We are excited to join the rest of the world in celebrating one of life’s greatest gifts … music!” he said.

MTN Music+ reinforces its leadership by guaranteeing Nigerian artistes can receive their hard-earned income and counter the effects of piracy through its core services: talents investments, talent empowerment, distribution and monetization.

The music industry has generated over N500m from Brand Ambassadorship, appearances and performance fees on MTN Music+.

“Apart from our other platforms like the Caller Ring Back Tunes and the streaming opportunities of international song catalogues, subscribers also have access to millions of songs from key Nigerian and African artistes already available on the platform,” Iweanoge said.

“It should come as a surprise to no one that MTN is the No. 1 digital distributor of music in Nigeria! MTN has changed the face of Nigerian music industry by pioneering its transformation from a production-led industry to a distribution-led industry with its groundbreaking digital music service, MTN Music+,” he said.

MTN Music+ recently signed a historic first-of-its-kind-in-Nigeria deal with Sony Music Entertainment. Through the partnership, customers can stream over 3 million international hit-songs from A-list artistes like DJ Khaled, Rihanna, Chris Brown, Beyoncé, French Montana, Travis Scott, Bryson Tiller, etc.


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by CHUKS OLUIGBO

June 23, 2018 | 10:49 pm
  |     |     |   Start Conversation

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