Zenera consulting, a leading public relations and advertising firm, in partnership with Lakeshore Cancer Centre, a certified private cancer centre in Nigeria, recently organized a walk tagged ‘Hope Beats Cancer’, to give hope to people suffering from cancer and to drive awareness to combat the disease.
Speaking at the walk in Lagos to mark the five years anniversary of the firm, Meka Olowola, the Managing Partner, Zenera Consulting highlighted the motive behind the initiative.
“Cancer is something that people do not like to talk about. We live in a society that tends to mystify these things,” Olowola said.
“I am excited that we are raising awareness to let the people know that early detection is key, and that when they are diagnosed with it, it is not a death sentence. I have lost a loved one to cancer, my brother died of Multiple Myeloma 4 years ago. This walk is being used to preach the message of hope.”
“Common cancers in this part of the world which affect the breast, prostate, cervical and colon are treatable, but people just fall into anguish. We are telling them that there is hope, there are cures. But it is best if you detect it early, so that you can fight it before it gets to the aggressive stages. So, you have to eat right, look after yourself”.
He charged the government to increase the budget allocation for health and upgrade the infrastructure at the various health centres across the country.
“I think that government really needs to be serious about our health budget. There is opportunity to put more funds in health and education sector as we all know, our primary health centres should work as well as they should. Many companies are contributing to some of these things, but if there is no maintenance, if there is no focus on quality delivery of services, such as the right infrastructure, because doctors have complained, they need to be equipped with the right equipment to be able to help the masses.”
Bekeme Masade, Partner, Zenera Consulting, revealed that the walk is to emphasise that cancer is not a death sentence.
“We are creating awareness today to make sure people are aware that there are four screenable types of cancer that they can do something about, which are: prostate cancer, cervical cancer, colon cancer, and breast cancer, and with early detection, it’s hundred percent curable, and all you have to do is make sure you screen on time.”
L-R: Allison Nelson, 2018 Mr. Universe Nigeria; Bekeme Masade, Partner, Zenera Consulting; Meka Olowola, Managing Partner, Zenera Consulting; Godman Akinlabi, Lead Pastor, The Elevation Church and Yomi Awobokun, CEO, Enyo Retail & Supply at the Zenera Consulting fifth-anniversary cancer awareness walk tagged ”Hope Beats Cancer” in Lagos
“So, what we are saying is that hope beats cancer. We have people who have had all sorts of cancers and have recovered from them, some of them miraculously. But we start with hope. You can’t do anything except you have hope and you know that you can survive it. What we are saying, to not only those who have cancer, but also to their loved ones, is ‘don’t give up’. Let’s come together to inspire hope and fight this thing. So, be strong, be courageous, and know that there are people out there who are supporting you, thinking of you, and praying for you. That’s the message for everyone.”
Masade, however, appealed to other corporate bodies to join hands and eradicate the spread of Cancer in the country.
“There are a lot of people who are doing works against cancer on their own, but it is time for us all to come together. We are partnering with Lakeshore Cancer Centre which is the 1st operational facility in Nigeria solely dedicated to cancer prevention and treatment. We have other corporate bodies like Roding Healthcare Limited, Inspiration FM and the Federal Road Safety Corps, who are solidly behind us.”
, Hope Beats Cancer
, Lakeshore Cancer Centre
, Zenera Consulting