Live Your Music brings Heineken Lagos Fashion week to a sterling close
L:R: Radio Personality, Oluwakemi Itari Owatemi, Senior Brand Manager, Heineken, Obabiyi Fagade; Media Personality, Nancy Isime; MTV Base video jockey and on-screen personality, Ehizojie Okoeguale; Marketing Director, Nigerian Breweries, Emmanuel Oriakhi and Brand Manager, Heineken, Olaoluwa Babalola at the Heineken Lagos Fashion Week 2018.
The 2018 edition of Heineken Lagos Fashion Week came to an end with the brand’s signature after party, Live Your Music. In its third edition, the official after-party took place at the Heineken Live Your Music Tent on Fidelity Ground, Abiodun Oniru Road, Victoria Island.
The Live Your Music Party lived up to every promise and surpassed expectations in every way. The Heineken Star stage served as the centre of attention for core entertaining moments including when show master, Denrele Edun took to the stage with his Acolytes as they delivered an exceptional performance.
The exclusive party featured Nigeria’s biggest DJs with 3 different themed-genre of music – DJ Jimmy Jatt, DJ Neptune and DJ Sose. DJ Neptune started the Party Series with the afrobeat genre, while the King of DJs – DJ Jimmy Jatt took the next turn on the wheels of steel with the Pop music. Nigerian-Hungarian, tattoo faced, DJ Sose gave the final show with the Hip Hop music.
Consumers and fans of the premium beer brand were excitingly thrilled at this Year’s Live Your Music Party as they got to party with some notable media personalities in the industry. The star studded event also had OAP Do2dtun hold the crowd down with his energy as the Hype Man of the event.
A major highlight was a sterling performance by the Yeba crooner, Kizz Daniels, who got the crowd off their feet time and time again.
Explaining why the international premium beer brand celebrates the Lagos Fashion Week with the Heineken Live Your Music every year, Senior Brand Manager, Obabiyi Fagade stated,
“Heineken has consistently given her consumers the opportunity to not just experience the premium and aspirational cues of the brand from the fashion week, but also the platform to get refreshed and entertained at the high energy Live Your Music afterparty”.
Speaking at the event, MTV Base Presenter, Ehizojie Okoeguale said, “I am glad to have been invited to this party. I particularly enjoyed the performances and the premium treatment. I would definitely not miss any other edition”.
The Live Your Music Party began in 2016 as the official after party of Heineken Lagos Fashion Week providing music, fashion and beer lovers the opportunity to be part of a spectacular music experience bringing a fantastic end to a creative week.
Heineken continues to maintain a high standard by providing an premium experiences to her consumers by blazing the trail in fashion, lifestyle and music.
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