More marketers miss opportunity to boost brand effectiveness

by | January 23, 2018 12:34 am



Kantar Millward Brown has released a new study that examines the global state of multichannel advertising campaigns. It revealed that marketers miss huge opportunity to boost brand effectiveness by not getting their multichannel campaigns right. The study, AdReaction which looked at Art of Integration further reveals key learning to help marketers design integrated and customised…

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