AMCON tasks banks communication mangers on awareness initiatives to deepen FI
Ahmed Kuru, managing director/CEO of Asset Management Corporation of Nigeria (AMCON), has charged the banks’ communication managers to come up with market penetration initiatives and programmes that would create the desired public awareness and interests regarding Financial Inclusion.
He also tasked the Financial Journalist leverage the information emanating from the financial houses to engage the public on the benefits and why they need to key into the scheme.
Deposit Money Banks or those who serve them as Communications Managers must see, appreciate and work with Financial Journalists as partners in progress, Kuru said in Lagos at the financial journalists and banks’ communication managers’ parley organised by Centre for Financial a Journalism (CFJ).
He noted that the leadership of the CBN, the Bankers Committee and (the media) have been working very hard to drive home the message for Financial Inclusion.
“I am aware that Deposit Money Banks (DMBs) in Nigeria have all sorts of programmes that enable them reach the unbanked across the nooks and crannies of Nigeria”, he said.
However he saw the need for all stakeholders to double their efforts because millions of people in Nigeria are still financially excluded and across the world the figure is in billions.
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