LAPO MFB’s brand ambassador initiative targets 5 million clients in 2017
by HOPE MOSES-ASHIKE
May 4, 2016 | 12:00 am| | | Start Conversation
LAPO Microfinance Bank’s brand ambassador initiative is expected to help the micro lender to achieve its goal of reaching five million clients by 2017.
The client base of the bank as at 2014 stood at 1.4 million which represented 36 percent increase compared to 1.04 million the previous year.
LAPO Microfinance Bank limited last week signed agreement with a Nigerian broadcaster, Omotunde Adebowale, popularly known as Lolo 1 of Wazobia F.M as brand ambassador . the broadcaster, who has dazzled Nigeria’s broadcasting scene in the last decade with her “down to earth pidgin language presentation”, is set to expound the vision of LAPO to Nigerians as an organisation desirous of improving lives.
Godwin Ehigiamusoe, managing director/CEO, revealed that the decision to engage Lolo was strategic in enlightening the LAPO’s target audience on the various financial services the bank offers to improve lives and support the growth of small and medium scale businesses in the country.
“There are lots of small scale entrepreneurs who do not have access to finance or even have the capacity to meet tough conditions set by deposit money banks when accessing business loans, this is why LAPO is in business-to support small scale businesses by breaking the barriers set by commercial banks”, Ehigiamusoe said at the official signing in Lagos.
He restated that the rationale behind the choice of Lolo as the brand ambassador was strategic to the goal of the bank in reaching five million clients by 2017. “LAPO is proud to be associated with Loloas ambassador as she will lend credence to the bank’s continuous support to entrepreneurs”, he said further.
Responding, Lolo expressed her joy at the honour of being engaged as the LAPO MFB brand ambassador. “To have bee chosen as the face of LAPO MFB in Nigeria is humbling and encouraging. I identify with the LAPO brand as being commited to supporting small and medium scale businesses in Nigeria for the past two decades. It’s a delight to bring joy to customers and drive home all the important message of the brand”, she said.
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