Retail

…a new fruity taste for consumers

by Anne Agbaje

October 18, 2013 | 12:02 am
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In order to set itself above the fray in a fiercely competitive  market, a brand must consistently deliver what the consumer expects. Sometime ago,  Chivita Premium Fruit Juice, flagship brand from the stable of Chi Limited, launched a new campaign to reinforce its “100 percent fruit juice content,” a tag-line that has won for the…

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by Anne Agbaje

October 18, 2013 | 12:02 am
  |     |     |   Start Conversation

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