With 2.98MB, Zenith Bank’s mobile app tops 16 competitors in size


November 1, 2017 | 4:44 pm
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There are arguments that could go for or against a mobile application, including whether it is interactive and engaging, easily navigable etc. The size of an app is critical to factors like speed, storage and battery life.


BusinessDay recently carried out a survey on the size of mobile applications of seventeen commercial banks in Nigeria currently available on the Google Play Store.


The banks studied include GTBank (GTWorld, Bank *737#, GTBank); Diamond Bank (Diamond Mobile, Diamond mVISA); Access Bank Plc; Stanbic IBTC; Zenith Bank (Zenith Bank Mobile App); UBA (UBA Mobile Banking); First Bank Limited (First Money); Union Bank (Union Mobile); FCMB (FCMB Mobile Plus); Standard Chartered Bank (Standard Chartered Mobile NG); Keystone Bank (Keystone m-Banking); Fidelity Bank (Fidelity Online Banking);  Heritage Banking (HB Padie); Skye Bank (SkyeMobile, SkyeXperience); Sterling Bank; and Unity Bank (Unity Mobile).


The survey showed that in the mainstream mobile app category, Zenith Bank Mobile App had 2.98 megabytes (MB) to emerge the least on a mobile device. Standard Chartered Mobile with 4.29MB size is in second position.


GTBank’s Bank *737# also has 2.38MB in size, however it is not the bank’s mainstream application. Unlike the GTWorld which serves different purposes, Bank *737# can only be used to buy airtime and transfer funds.


Interestingly, GTWorld application has the largest size with 39.10MB followed by Stanbic IBTC App at 32.04MB.


On the Zenith Bank Mobile application, users can check account balance, view all bank accounts, transfer money, pay bills, track, confirm and stop cheques, request cards, deactivate cards among many others.


An application’s performance, design and user experiences are some of the factors developers take most serious in building devices. The application is critical if financial service providers want to target new users with their applications. The less the application uses storage, the more users get more free space to store their videos and images.


Another thing to note is that Nigeria falls among the countries with 2G/3G connectivity challenges. So a large device will take a longer time to download. Limited internet data is also a reason to reduce the size of an application.

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November 1, 2017 | 4:44 pm
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