Seni Adetu who stepped down as managing director of Guinness Nigeria in 2014 after 3 years of re-engineering the multinational company will now run Algorithm Media, an affiliate of global media services company, GroupM in Nigeria as the Group CEO.
Algorithm Media is one of the world’s biggest media communications company and it is set to officially launch its office in the Nigerian market this week.
Adetu who has considerable expertise in commercial, financial and corporate governance best practices and has over 30 years of private sector experience having worked in various multinational companies at home and abroad said in a statement that Algorithm Media intends to uplift the quality of media management in the Nigerian market because of its in-depth understanding of context and of the consumer and the ability to provide media solutions that connect with consumers, using international upscale tools and process.
To herald the market entry, Algorithm Media is hosting Corporate Nigeria as well as key stakeholders in the marketing communications industry to a thought leadership panel discussion where senior business leaders and global experts from GroupM and Mindshare will discuss consumer connection.
Speaking on the importance of the panel discussion, Adetu said “The purpose is to apprise senior business leaders in the country of the need to effectively communicate, engage and connect with consumers during a recession to ensure optimal return of marketing investment while protecting the company’s bottom line. In other words it’s a story of less for more – “less spend for more impact”.
Tagged, Connecting with the Nigerian consumers during the recession, the panel discussion and formal unveil of Algorithm Media to Corporate Nigeria and industry stakeholders will hold February 9, 2017 in Lagos. The statement further said that Ashutosh Srivastava, CEO Africa and Middle East of Mindshare will lead other senior executives from the global network to the event.
Speakers at the event include Peter Njonjo, President, Coca-Cola West Africa; Matthew Willsher, Chief Executive Officer, Etisalat Nigeria; and Juliet Anammah, Chief Executive Officer, Jumia Nigeria.
Other confirmed speakers for the event, according to the statement are Mo Abudu, Chief Executive Officer, Ebony Life TV; and M Michael Ikpoki, former Managing Director, MTN Nigeria. Chairman, Fidelity Bank Plc, and former Deputy Governor, Central Bank of Nigeria, Ernest Ebi is the chairman of the event.