Canon stuns market with innovative product range


August 29, 2017 | 7:26 pm
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If you are one of those imaging and optical product enthusiast that’s been asking “What’s new with Canon?” Well, Canon put on a grand show to answer that very question.

A select audience of specially targeted invited guests that included cinematographers, film makers, videographers and media executives to witness the demonstration of Canon’s latest exquisite range of professional video and photographic tools.

Held at Sheraton’s Four Point in Lekki, the well-attended event, facilitated by Del-York International, media marketing partners to Canon, is in continuation of the strengthening of Canon’s overall presence in Nigeria.

On hand to welcome the attendees was the vivacious Tayo Omodia, Canon’s Country Manager. Speaking on Canon’s presence and market plans for Nigeria, She stated that, “For us at Canon, imaging is everything. Canon is a brand that is very reputable; we have very strong recognition globally’’.

According to her, Forbes 2017 places Canon as the fourth most reputable brand in the world and did not mince words in stating that the products are the best at what the company does, promising that, the company and the products on offer has come to stay in Nigeria.

Since formally opening its first Nigerian office in October 2016, the highly-regarded and sought-after Japanese brand continues to be the choice photography and videography equipment for discerning professionals out to capture memorable images.

Reputed for its innovative, highly functional and durable range of imaging and optical products, Canon has continued to solidify its stature since its establishment in 1956.

Present to give in-depth technical detail was Canon’s Business Developer, Raul Gabat who meticulously expounded on Canon’s diverse range of products from input devices that include photography, videography and cinematography tools, to digital storage devices that include ACHD and MP4, to output devices that include projectors and printers.

Stressing the power, efficiency and productivity of Canon’s lenses, sensors and processors, Gabat noted that videographers are generally particular about low light sensitivity, dynamic range, working with latitude, image quality and cost amongst others. He demonstrated a wide range of professional video cameras including the XA Series, EOS C100 MKll, EOS C700, the XF 200 and XF 205.

Gabat noted that the XF 200 and XF 205 are particularly high broadcast quality professional tools that meet the broadcast standards of the major networks like CNN, BBC and Aljazeera.

Capable of live streaming, the new range of video cameras combine purity of style with technical innovation, making shooting photos and videos in different scenarios uncomplicated and enjoyable.

Among the notables gracing the occasion were quintessential actress, movie producer and director, Stephanie Linus; Tope Alake, producer and director of movies including Picture Perfect.





August 29, 2017 | 7:26 pm
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