Why being unpredictable is a bad strategy

by | January 9, 2017 10:23 am

My clients and students assume that competitors should surprise one another with their strategies. Your competitors, they think, should have no idea what you’re going to do. I predict many of you will say: “Of course. Being unpredictable is a competitive advantage.” Not so fast. Keeping secrets can protect competitive advantage. Imagine the D-Day invasion…

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