Wasted positioning opportunities in unframed press releases

by | September 12, 2017 12:21 am

As rudimentary as a press release is as a Public Relations tool, its effective application could contribute significantly to the attainment of organizational objectives: financial and non-financial. Unfortunately, observed utilization of this all-time important Public Relations resource by most businesses has shown that they lose out on valuable positioning and messaging opportunities as a result…

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